{"id":7641,"date":"2026-02-04T11:15:45","date_gmt":"2026-02-04T06:15:45","guid":{"rendered":"https:\/\/vetnewsandviews.com\/en\/?p=7641"},"modified":"2026-02-04T11:15:46","modified_gmt":"2026-02-04T06:15:46","slug":"pakistan-olive-oil-industry-china-export-growth-cpec","status":"publish","type":"post","link":"https:\/\/vetnewsandviews.com\/en\/pakistan-olive-oil-industry-china-export-growth-cpec\/","title":{"rendered":"Pakistan\u2019s Olive Oil Industry Eyes China for Next Phase of Growth"},"content":{"rendered":"\n

Islamabad<\/strong> \u2013 Pakistan\u2019s rapidly emerging olive oil sector is intensifying efforts to attract Chinese investment, with industry leaders pitching large-scale joint ventures that could generate thousands of jobs and open a lucrative new export channel to one of the world\u2019s largest food markets.<\/p>\n\n\n\n

Shaukat Rasool, founder of the internationally award-winning brand Loralai Olives<\/strong>, told Wealth Pakistan that his company is in advanced talks to sign memoranda of understanding with Chinese firms. This comes as Islamabad and Beijing deepen cooperation in high-value agribusiness under the broader China-Pakistan Economic Corridor (CPEC) framework.<\/p>\n\n\n\n

Strategic Investment Proposal<\/h2>\n\n\n\n

Rasool highlighted that the recent Pak-China Agri Investment Conference<\/strong> provided a significant platform for engagement. Loralai Olives is proposing three corporate olive estates spanning 3,000 acres<\/strong>, requiring a total investment of approximately $20 million<\/strong>.<\/p>\n\n\n\n

The projects are projected to:<\/p>\n\n\n\n

    \n
  • Create\u00a0over 3,000 direct jobs<\/strong><\/li>\n\n\n\n
  • Within six to seven years, produce olive oil worth\u00a0$18\u201320 million annually<\/strong><\/li>\n\n\n\n
  • Position Pakistan as a competitive new supplier in the global olive oil market<\/li>\n<\/ul>\n\n\n\n

    Why China is a Natural Partner<\/h2>\n\n\n\n

    Rasool emphasized that Chinese companies are ideal partners for Pakistan\u2019s olive ambitions, citing:<\/p>\n\n\n\n

      \n
    • Heavy Import Reliance<\/strong>: China imports over\u00a0$300 million worth of olive oil annually<\/strong><\/li>\n\n\n\n
    • Growing Health Consciousness<\/strong>: An expanding middle class is increasingly focused on wellness and healthy eating<\/li>\n\n\n\n
    • Strategic Fit<\/strong>: Pakistan can meet China\u2019s demand for high-quality, competitively priced olive oil<\/li>\n<\/ul>\n\n\n\n

      \u201cOlive oil is medicine for a healthy life,\u201d Rasool said. \u201cChina is the most populous country in the world, people are increasingly conscious about health and weight, and Pakistan is well-suited to meet their demand.\u201d<\/p>\n\n\n\n

      Competitive Advantages for Chinese Investors<\/h2>\n\n\n\n

      Pakistan offers Chinese investors distinct commercial benefits:<\/p>\n\n\n\n

        \n
      • Lower land costs<\/strong>\u00a0compared to many olive-producing regions<\/li>\n\n\n\n
      • CPEC-enabled logistics infrastructure<\/strong>\u00a0improving supply chain efficiency<\/li>\n\n\n\n
      • Existing supply chain links<\/strong>\u00a0\u2013 Loralai already sources all packaging and bottling materials from China<\/li>\n\n\n\n
      • Potential for future cooperation in\u00a0extraction machinery, bottling plants, and harvesting equipment<\/strong><\/li>\n<\/ul>\n\n\n\n

        \u201cIt is an ideal and win-win opportunity for Chinese companies to invest here,\u201d Rasool stated.<\/p>\n\n\n\n

        International Recognition Building Credibility<\/h2>\n\n\n\n

        Pakistan\u2019s olive oil quality has gained global validation. Last year, Loralai Olives won a silver award at the New York International Olive Oil Competition (NYIOOC)<\/strong>, outperforming more than 1,200 brands from traditional olive-producing nations.<\/p>\n\n\n\n

        The NYIOOC is the world\u2019s most prestigious competition for extra virgin olive oils, judging products on quality, flavour, aroma, and overall excellence<\/strong>. Rasool confirmed the company plans to compete again internationally this year.<\/p>\n\n\n\n

        Domestic and Export Market Dynamics<\/h2>\n\n\n\n

        While exports remain limited\u2014mainly to Gulf markets\u2014domestic demand is surging<\/strong>. Pakistan currently imports over $12 million worth of olive oil annually<\/strong>, but consumers are increasingly shifting to locally produced brands, encouraged by:<\/p>\n\n\n\n

          \n
        • International accolades<\/li>\n\n\n\n
        • Growing awareness of olive oil\u2019s health benefits<\/li>\n\n\n\n
        • National pride in homegrown success<\/li>\n<\/ul>\n\n\n\n

          Industry activity reflects this momentum: More than 80 olive-related startups<\/strong> have emerged across farming, processing, and marketing, indicating strong investor confidence and long-term potential.<\/p>\n\n\n\n

          Geographical Potential and Value Chain Expansion<\/h2>\n\n\n\n

          Olive cultivation is viable across much of Pakistan, particularly in:<\/p>\n\n\n\n

            \n
          • Balochistan<\/strong><\/li>\n\n\n\n
          • Khyber Pakhtunkhwa<\/strong><\/li>\n\n\n\n
          • Parts of\u00a0Punjab<\/strong>\u00a0and\u00a0Sindh<\/strong>, including arid regions like Cholistan and southern Punjab<\/li>\n<\/ul>\n\n\n\n

            Rasool highlighted the sector\u2019s diverse potential: \u201cOlive is a complete value chain. It is not just oil. You can produce tea, cosmetics, medicines, and many other value-added products.\u201d<\/p>\n\n\n\n

            A Turning Point Through Global Recognition<\/h2>\n\n\n\n

            The international award proved transformative for the industry. \u201cWhen we started, imported olive oil dominated the market and nobody wanted to buy our product,\u201d Rasool recalled. \u201cSo, we decided global recognition was essential. When Pakistan made history at an international competition, not only the government but ordinary Pakistanis took pride in our olive oil.\u201d<\/p>\n\n\n\n

            Future Outlook: A New Pillar of Pak-China Cooperation<\/h2>\n\n\n\n

            With Chinese investors now showing serious interest in joint ventures, Pakistan\u2019s olive sector is poised to become a new pillar of Pakistan-China economic cooperation<\/strong>. This partnership combines agriculture, health, and trade into a high-growth collaboration that could redefine Pakistan\u2019s position in the global agribusiness landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

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