{"id":9156,"date":"2026-11-06T11:21:00","date_gmt":"2026-11-06T06:21:00","guid":{"rendered":"https:\/\/vetnewsandviews.com\/en\/?p=9156"},"modified":"2026-11-06T11:21:04","modified_gmt":"2026-11-06T06:21:04","slug":"viv-select-china-2027-expands-to-55000-sqm-vnv","status":"publish","type":"post","link":"https:\/\/vetnewsandviews.com\/en\/viv-select-china-2027-expands-to-55000-sqm-vnv\/","title":{"rendered":"VIV Select China 2027 Expands to Over 55,000 Sqm as Exhibitor Bookings Surge"},"content":{"rendered":"\n<!doctype html>\n<html lang=\"en\"><head><meta charset=\"utf-8\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n<title>VIV Select China 2027 Expands to 55,000+ Sqm | VNV<\/title>\n<meta name=\"description\" content=\"VIV Select China 2027 expands to three halls and over 55,000 sqm in Shanghai. More than 370 exhibitors confirmed, with opportunities in animal health, feed, smart farming and aquaculture.\">\n<style>\n:root{--navy:#102b45;--deep:#091c2f;--gold:#eeb94d;--cyan:#dceef6;--muted:#536477;--line:#dce3ea;--bg:#f5f8fb}*{box-sizing:border-box}body{margin:0;background:var(--bg);color:#1c3042;font:16px\/1.78 Arial,Helvetica,sans-serif}a{color:#11649a;text-decoration:underline;text-underline-offset:3px}a:hover{color:#07416b}.vnv-article{max-width:1100px;margin:auto;padding:26px 18px 70px}.vnv-hero{background:linear-gradient(120deg,#081b2f,#183c58 70%,#246279);color:white;padding:clamp(26px,5vw,60px);border-radius:18px;position:relative;overflow:hidden}.vnv-hero:after{content:\"\";position:absolute;width:260px;height:260px;border:42px solid #ffffff08;right:-110px;top:-80px;border-radius:50%;pointer-events:none}.vnv-eyebrow{font-weight:700;letter-spacing:.12em;font-size:12px;color:var(--gold);text-transform:uppercase}.vnv-hero h1{font-size:clamp(30px,4.5vw,52px);line-height:1.17;letter-spacing:-.035em;max-width:920px;margin:18px 0}.vnv-deck{font-size:19px;line-height:1.6;color:#e5edf3;max-width:820px}.vnv-meta{font-size:14px;color:#e2ecf6;margin-top:22px}.vnv-metrics{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin-top:26px}.vnv-metric{border:1px solid #ffffff3c;border-radius:12px;background:#ffffff12;padding:16px 13px}.vnv-metric strong{display:block;color:var(--gold);font-size:clamp(24px,3vw,34px);line-height:1.2}.vnv-metric span{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#e0e9f2}.vnv-main{display:grid;grid-template-columns:minmax(0,1fr) 290px;gap:32px;margin-top:28px;align-items:start}.vnv-content{background:#fff;border:1px solid var(--line);padding:clamp(20px,4vw,42px);border-radius:14px}.vnv-content p{margin:0 0 17px}.vnv-content h2{font-size:25px;line-height:1.28;color:var(--navy);margin:34px 0 14px;padding-top:3px}.vnv-content h3{font-size:19px;line-height:1.35;color:var(--navy);margin:20px 0 8px}.vnv-content ul{padding-left:22px;margin-top:8px}.vnv-content li{margin-bottom:10px}.vnv-kicker{display:inline-block;color:#0c608a;letter-spacing:.11em;text-transform:uppercase;font-size:12px;font-weight:700;margin-bottom:15px}.vnv-aside{position:sticky;top:20px;display:grid;gap:18px}.vnv-panel{background:white;border:1px solid var(--line);border-radius:13px;padding:21px}.vnv-panel h3{margin:0 0 11px;font-size:18px;line-height:1.3;color:var(--navy)}.vnv-panel p,.vnv-panel li{font-size:14px;line-height:1.65}.vnv-panel ul{margin:4px 0;padding-left:18px}.vnv-panel li{margin-bottom:8px}.vnv-button{display:block;background:#124b71;text-align:center;padding:11px 15px;border-radius:8px;color:white;text-decoration:none;font-weight:700;font-size:14px;margin:11px 0}.vnv-button:hover{background:#0c3350;color:white}.vnv-button.alt{background:#fff;border:1px solid #b5c6d3;color:#124b71}.vnv-insight{margin:28px 0;background:#f0f6fa;border-left:5px solid #d5a345;padding:23px 25px;border-radius:0 10px 10px 0}.vnv-insight h2{margin:0 0 10px}.vnv-sector-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin:20px 0}.vnv-sector{border:1px solid var(--line);border-radius:11px;padding:17px;background:#f9fbfd}.vnv-sector h3{margin:0 0 8px;font-size:17px}.vnv-sector p{margin:0;font-size:14px}.vnv-footer{margin-top:20px;border-top:1px solid var(--line);padding-top:20px;font-size:13px;color:var(--muted)}.vnv-related{margin-top:20px;background:#fff;border:1px solid var(--line);padding:23px;border-radius:13px}.vnv-related h2{margin-top:0;font-size:23px}.vnv-related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.vnv-related-card{border:1px solid var(--line);border-radius:9px;padding:15px}.vnv-related-card a{font-weight:700}.vnv-related-card p{font-size:13px;color:var(--muted);line-height:1.5}.vnv-note{font-size:12px;color:var(--muted)}@media(max-width:780px){.vnv-main{grid-template-columns:1fr}.vnv-aside{position:static;grid-template-columns:repeat(2,1fr)}.vnv-metrics{grid-template-columns:repeat(2,1fr)}.vnv-related-grid{grid-template-columns:1fr}}@media(max-width:520px){.vnv-aside,.vnv-sector-grid{grid-template-columns:1fr}.vnv-hero h1{font-size:30px}.vnv-deck{font-size:16px}}@media print{body{background:#fff}.vnv-aside{position:static}.vnv-button{display:none}}\n<\/style><\/head><body><main class=\"vnv-article\"><header class=\"vnv-hero\"><div class=\"vnv-eyebrow\">The Veterinary News &#038; Views | International Event Coverage<\/div><h1>VIV Select China 2027 Expands Beyond 55,000 Sqm as Global Exhibitor Demand Accelerates<\/h1><div class=\"vnv-deck\">A third exhibition hall joins the Shanghai event as bookings advance across animal health, feed, smart farming and aquaculture.<\/div><div class=\"vnv-meta\">VNV International Desk &nbsp; | &nbsp; 6 November 2026 &nbsp; | &nbsp; Shanghai, China<\/div><div class=\"vnv-metrics\"><div class=\"vnv-metric\"><strong>55,000+<\/strong><span>Sqm expected in 2027<\/span><\/div><div class=\"vnv-metric\"><strong>370+<\/strong><span>Companies confirmed so far<\/span><\/div><div class=\"vnv-metric\"><strong>3<\/strong><span>Exhibition halls<\/span><\/div><div class=\"vnv-metric\"><strong>17\u201319<\/strong><span>August 2027<\/span><\/div><\/div><\/header><div class=\"vnv-main\"><article class=\"vnv-content\"><div class=\"vnv-kicker\">International livestock trade | Exhibition expansion<\/div><p><strong>SHANGHAI:<\/strong> <a href=\"https:\/\/china.viv.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">VIV Select China 2027<\/a> is set to expand its exhibition area beyond 55,000 square metres at the Shanghai World Expo Exhibition &#038; Convention Center, with more than 370 companies already confirmed for the upcoming edition. The event, scheduled for <strong>17\u201319 August 2027<\/strong>, will now cover Halls 1, 2 and 4 following strong demand for exhibition space.<\/p><p>According to <a href=\"https:\/\/china.viv.net\/artikelen\/viv-select-china-achieves-record-growth-as-new-hall-booking-officially-opens-for-2027\" target=\"_blank\" rel=\"noopener noreferrer\">VIV Worldwide&#8217;s official announcement, published on 2 November 2026<\/a>, about 85% of the originally planned space in Halls 1 and 2 was booked within two months of the previous edition. Organisers subsequently added Hall 4 to accommodate demand from companies across the livestock and animal protein supply chain.<\/p><h2>Three Halls to Serve an Expanding Industry<\/h2><p>The enlarged exhibition will bring together manufacturers, equipment suppliers, animal health companies, nutrition specialists, livestock producers and international buyers. The additional hall will accommodate dedicated areas for V-AI+ Smart Farming, the International Pavilion, animal health, feed ingredients and additives, feed milling, farm equipment, breeding and hatching, and aquaculture.<\/p><p>For companies assessing participation in the event, the expansion indicates strong early demand for exhibition space, although the final exhibitor total and completed show area will only be known closer to the event.<\/p><h2>Animal Health, Feed and Digital Farming Among the Growth Areas<\/h2><div class=\"vnv-sector-grid\"><section class=\"vnv-sector\"><h3>Animal Health &#038; Biosecurity<\/h3><p>Veterinary products, diagnostic solutions and disease-prevention technologies.<\/p><\/section><section class=\"vnv-sector\"><h3>Feed &#038; Nutrition<\/h3><p>Feed additives, ingredients, precision nutrition and feed milling equipment.<\/p><\/section><section class=\"vnv-sector\"><h3>AI &#038; Smart Farming<\/h3><p>Digital equipment, precision feeding and data-supported livestock management.<\/p><\/section><section class=\"vnv-sector\"><h3>Breeding &#038; Hatching<\/h3><p>Breeding systems, incubation equipment and technologies supporting poultry production.<\/p><\/section><section class=\"vnv-sector\"><h3>Sustainable Production<\/h3><p>Manure utilisation, low-emission farm systems and environmental controls.<\/p><\/section><section class=\"vnv-sector\"><h3>Aquaculture<\/h3><p>Water-quality monitoring, marine farming equipment and aquatic nutrition.<\/p><\/section><\/div><p>Organisers report that the animal health, feed ingredients and additives, and feed milling categories have already taken more than 80% of their allocated exhibition space. Interest in AI-related smart farming solutions is also high, with registration approaching completion in that section.<\/p><h2>2026 Attendance Shows International Reach<\/h2><p>The 2026 edition attracted <strong>20,300 professional visitors from 113 countries and regions<\/strong>, according to VIV Worldwide. In its <a href=\"https:\/\/china.viv.net\/artikelen\/viv-select-china-2026-closes-with-record-growth-and-stronger-global-trade-ties\" target=\"_blank\" rel=\"noopener noreferrer\">2026 post-show report<\/a>, the organisers also recorded 550 exhibitors and 50,000 square metres of exhibition space. These are results for 2026 and should not be confused with the preliminary 2027 booking figures.<\/p><p>Through technology showcases and business matchmaking, the exhibition aims to connect Chinese manufacturers with overseas buyers while helping international companies explore China&#8217;s livestock market.<\/p><h2>What the Expansion Means for Pakistan<\/h2><p>For Pakistan&#8217;s poultry, livestock, dairy, animal health and feed industries, the enlarged exhibition could create opportunities to review new technologies, identify suppliers, compare equipment solutions and discuss distribution or trade partnerships.<\/p><p>Potential areas of interest include poultry housing and environmental control, feed manufacturing, veterinary diagnostics, farm biosecurity, hatchery technology, precision nutrition, waste management and aquaculture equipment. Manufacturers and distributors evaluating new partnerships will need to assess the commercial suitability, technical support, certification and applicable import requirements for the Pakistani market.<\/p><p>VNV&#8217;s wider regional reporting provides context for this international engagement. Readers can also explore <a href=\"https:\/\/vetnewsandviews.com\/en\/eventsexpo\/viv-select-china-2026\/\">VNV&#8217;s earlier VIV Select China coverage<\/a>, its <a href=\"https:\/\/vetnewsandviews.com\/en\/ipex-2026-lahore-pakistan-poultry-industry-event\/\">IPEX 2026 industry feature<\/a> and reporting on <a href=\"https:\/\/vetnewsandviews.com\/en\/vnv-to-lead-pakistan-poultry-business-delegation-to-poultry-asia-2026\/\">Pakistan&#8217;s international poultry business connections<\/a>.<\/p><section class=\"vnv-insight\"><div class=\"vnv-kicker\">VNV Insight<\/div><h2>Technology Transfer Requires More Than Exhibition Attendance<\/h2><p>The strategic value of VIV Select China 2027 for Pakistani businesses lies in what happens after supplier meetings. Technology selection, local service capability, regulatory compliance, training and measurable improvements in farm or factory performance will determine whether international contacts become lasting commercial relationships. Pakistan&#8217;s animal production industries have much to gain from well-planned technical and business engagement.<\/p><\/section><h2>Event Information: VIV Select China 2027<\/h2><p><strong>Dates:<\/strong> 17\u201319 August 2027<br><strong>Venue:<\/strong> Shanghai World Expo Exhibition &#038; Convention Center, Shanghai, China<br><strong>Halls:<\/strong> 1, 2 and 4<br><strong>Expected exhibition area:<\/strong> More than 55,000 sqm<br><strong>Companies confirmed:<\/strong> More than 370, as reported on 2 November 2026<br><strong>Industry focus:<\/strong> Animal health, feed, livestock production, breeding and hatching, digital farming, processing and aquaculture.<\/p><p>Organisers&#8217; latest information is available on the <a href=\"https:\/\/china.viv.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">official VIV Select China website<\/a>. Read the <a href=\"https:\/\/china.viv.net\/about\/show-concept-profile\" target=\"_blank\" rel=\"noopener noreferrer\">official show profile<\/a> for visitor and exhibitor categories.<\/p><div class=\"vnv-footer\"><strong>Editorial source:<\/strong> VIV Worldwide, official announcement dated 2 November 2026; VIV Select China 2026 post-show report. <br><strong>Coverage:<\/strong> The Veterinary News &#038; Views (VNV), Pakistan. <br><span class=\"vnv-note\">Event figures are preliminary where stated. VNV&#8217;s commentary on Pakistan industry opportunities is editorial analysis, not an organiser commitment or confirmed delegation programme.<\/span><\/div><\/article><aside class=\"vnv-aside\"><div class=\"vnv-panel\"><h3>Event at a Glance<\/h3><p><strong>VIV Select China 2027<\/strong><br>17\u201319 August 2027<br>Shanghai, China<br>SWEECC, Halls 1, 2 &#038; 4<\/p><a class=\"vnv-button\" href=\"https:\/\/china.viv.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official Event Website<\/a><a class=\"vnv-button alt\" href=\"https:\/\/china.viv.net\/about\/show-concept-profile\" target=\"_blank\" rel=\"noopener noreferrer\">Explore Show Profile<\/a><\/div><div class=\"vnv-panel\"><h3>Why It Matters<\/h3><ul><li>Direct exposure to animal health and livestock technologies<\/li><li>Supplier and distributor networking<\/li><li>Feed and hatchery equipment comparisons<\/li><li>Cross-border market intelligence<\/li><\/ul><\/div><div class=\"vnv-panel\"><h3>VNV International Desk<\/h3><p>Independent reporting and industry-focused coverage connecting Pakistan&#8217;s veterinary, poultry, livestock and agribusiness sectors with international developments.<\/p><a href=\"https:\/\/vetnewsandviews.com\/en\/\">Explore VNV English Edition<\/a><br><a href=\"mailto:info@vetnewsandviews.com?subject=VIV%20Select%20China%202027%20Coverage\">Contact VNV Editorial<\/a><\/div><\/aside><\/div><section class=\"vnv-related\"><h2>Related Coverage from VNV<\/h2><div class=\"vnv-related-grid\"><div class=\"vnv-related-card\"><a href=\"https:\/\/vetnewsandviews.com\/en\/eventsexpo\/viv-select-china-2026\/\">VIV Select China 2026<\/a><p>Background and event coverage from VNV&#8217;s international exhibitions desk.<\/p><\/div><div class=\"vnv-related-card\"><a href=\"https:\/\/vetnewsandviews.com\/en\/ipex-2026-lahore-pakistan-poultry-industry-event\/\">IPEX 2026: Pakistan Meets Global Poultry Innovation<\/a><p>VNV&#8217;s multimedia coverage of Pakistan&#8217;s international poultry exhibition.<\/p><\/div><div class=\"vnv-related-card\"><a href=\"https:\/\/vetnewsandviews.com\/en\/vnv-to-lead-pakistan-poultry-business-delegation-to-poultry-asia-2026\/\">VNV Pakistan Poultry Business Delegation<\/a><p>Pakistan&#8217;s business connections with regional poultry exhibitions.<\/p><\/div><\/div><\/section><\/main><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>VIV Select China 2027 Expands to 55,000+ Sqm | VNV The Veterinary News &#038; 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