Rawalpindi, Pakistan – In a significant meeting held at the Jadeed Group head office, Mr Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa of the U.S. Soybean Export Council (USSEC), met with Mian Sohaib Javaid, CEO of Jadeed Group, to discuss the future of the poultry industry in Pakistan and beyond.
Mian Sohaib Javaid extended a warm welcome to Mr. Roepke and his team, expressing his gratitude for their visit. The discussions covered a wide range of topics, including the current state of the poultry industry, strategies to overcome challenges like fluctuating market conditions and regulatory pressures, and the importance of innovation and sustainable practices.
Mian Sohaib shared the Jadeed Group’s ongoing efforts to enhance efficiency and product quality to meet the growing consumer demand for safe and nutritious poultry products. Mr. Roepke highlighted USSEC’s initiatives to ensure a stable supply of soybeans for Pakistan’s poultry industry, which is crucial for sustainable growth. He also touched upon futuristic issues aimed at further improving the sector.
The meeting explored collaborative opportunities between Jadeed Group and USSEC to raise industry standards and foster economic growth. They exchanged ideas on research and development, capacity building through training programs, and implementing best practices in poultry nutrition and management. Both parties committed to leveraging their expertise and resources to tackle current challenges and capitalize on emerging opportunities.
Dr. Nasir Mukhtar, Associate Professor and Secretary General of the World Poultry Science Association Pakistan, acknowledged USSEC’s contributions by presenting a shield to the distinguished guests. Mr. Saran Bokhari, the new team lead, shared his vision for closer collaboration with the poultry industry, focusing on stronger partnerships, enhanced supply chain efficiency, and promoting sustainable practices.
President of the Pakistan Poultry Management Society (PPMS), M. Sayyam Akram, also participated in the meeting. Both parties agreed to collaborate on professional training programs to improve the skills of industry professionals. The planned joint efforts include organizing training sessions, workshops, and seminars to introduce the latest techniques and advancements in poultry nutrition and management.
The meeting concluded with Mr. Sohaib Rathore, CEO of Jadeed Group of Companies, presenting a shield to Mr. Roepke, symbolizing the strong partnership and shared commitment to the poultry industry’s growth and development.
About USSEC:
The U.S. Soybean Export Council (USSEC) promotes U.S. soybeans and soybean products worldwide through various initiatives aimed at ensuring a sustainable and reliable supply.
About Jadeed Group:
Jadeed Group is a leading name in Pakistan’s poultry industry, known for its commitment to quality, innovation, and sustainable practices in poultry production.
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