Recent global insights show that animal protein (especially milk & dairy products) is becoming the fastest-growing opportunity in the food industry.
Thank you for reading this post, don't forget to subscribe!Key Messages for Farmers & Stakeholders:
• Demand for high-protein foods is increasing rapidly worldwide
• Milk is not just a commodity – it is a high-value protein product
• Consumers now prefer healthy, protein-rich diets.
What should we do in Pakistan?
• Focus on value addition instead of selling raw milk
• Promote products like: yogurt, cheese, butter, whey drinks
• Improve milk quality & hygiene for better market price
• Develop farmer-led milk collection & processing systems
• Encourage investment in dairy processing & branding.
Human Resource & Policy Need:
• It is the right time to train and utilize Animal Sciences graduates
• Create proper job structures and career opportunities in dairy, livestock & value addition sectors
• Link graduates with industry, farms, and processing units.
PASA Perspective:
Animal scientists and dairy professionals can play a key role in:
• Product development
• Nutrition-based marketing
• Export-oriented dairy value chains.
Conclusion:
Milk is not just food it is a business opportunity. Countries that invest in dairy value addition and human resource development will lead the future market.
Regards:
Muqarrab Ali Khan