Bangkok sits at the center of Southeast Asia’s rapidly growing agrifood industry, making it a strategic meeting place for professionals in nutrition, food production, and health. Events like Health & Nutrition Asia are hosted there because the region has huge demand for animal feed, food technology, and nutrition solutions.
Thank you for reading this post, don't forget to subscribe!Asia Pacific is already the largest animal protein market in the world accounting for more than 40 percent of global market share. And it is still growing, at a rate of more than 5 percent every year. The middle class in this region is expanding fast. People are eating more protein. They want better quality. They want safer food. They want sustainable production.
The feed additives market alone in Asia Pacific is expected to exceed 10 billion US dollars this year and grow significantly through the next decade. Per capita meat and poultry consumption in countries like China and India has risen by nearly 30 percent over the past ten years, according to the Food and Agriculture Organization of the United Nations.
VIV worldwide has been building platforms for this industry for over 40 years. We started in the Netherlands. Today, our events reach every corner of the globe: Europe, Asia, the Middle East, Africa, and now further into South Asia with VIV Select India launching on April 2026.
Also congratualations to our partners of Victam Asia 2026 and our great team of VNU Asia Pacific with the launch of Horti & Agri Asia 2026! And off course thank you BITEC for your great hospitality