The Visionary Leadership of Dr. FM Sabir and the Success of Sabirs’ Group of Companies
Dr. FM Sabir, founder of the Sabirs’ Group of Companies, is a trailblazer whose pioneering efforts have helped shape the modern poultry industry in Pakistan.
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The Visionary Leadership of Dr. F. M Sabir
His journey began in 1984 with the establishment of Sabirs’ Poultry (Pvt.) Ltd., driven by a bold vision: to provide affordable, high-quality animal protein to combat malnutrition and support Pakistan’s food security. Grounded in the values of integrity, quality, and innovation, Dr. FM Sabir laid the foundation for what would become one of the country’s most trusted and admired poultry enterprises.
In 2005, the formation of the Sabirs’ Group of Companies marked a milestone—bringing together its various ventures, including Sabirs’ Poultry, Shahzor Feeds, Sabirs’ Poultry Processing Plant, and others, into a fully vertically integrated operation. Today, the group produces over 180 million broiler chicks annually, operating breeder farms, hatcheries, feed mills, broiler farms, and a state-of-the-art poultry processing facility.
Sabroso Pakistan — The Chicken Specialist:
A key highlight of this journey is the success of Sabroso Pakistan, the group’s flagship brand of premium, value-added chicken products. Known as “The Chicken Specialist”, Sabroso has become a household name, delivering hygienic, nutritious, and delicious chicken to millions of consumers across Pakistan. The brand reflects the group’s commitment to modern processing standards, international quality benchmarks, and the evolving tastes of the Pakistani consumer.
What distinguishes Dr. FM Sabir is not only his business acumen but his dedication to uplifting the entire poultry ecosystem. Under his leadership, Sabirs’ Group has launched farmer training programs, offered technical support, and created thousands of jobs, transforming livelihoods across the country.
In a landscape also shaped by pioneers like the Hi-Tech Group, which began its journey in 1980 and introduced Hi-Tech Feeds in 1985, FM Sabir’s contributions remain singular in their focus on both industrial excellence and national wellbeing.
Today, the Sabirs’ Group stands as a living testament to Dr. FM Sabir’s visionary leadership. From battling malnutrition in the 1980s to feeding a population of over 230 million, his journey is one of resilience, foresight, and unwavering commitment to Pakistan’s progress.
“The future of Pakistan’s poultry industry shines bright—with innovation in our hands, dedication in our hearts, and the power to nourish a nation; together, we are building a legacy of strength, sustainability, and hope.”
Dr. F M Sabir
Chairman Sabirs’ Group of Companies